Beyond Doom: How Frugal AI tackles the real threats to our future
We are regularly told to fear AI as a near-future existential menace. But its real threats are happening right now, from big tech’s spiralling emissions to methane-powered supercomputers polluting the air and drying up water reserves.
The good news? These environmental impacts are not inevitable. Better still: Frugal AI, or deploying and using artificial intelligence less impactfully, is accessible to all.
Join James Martin, Founder of responsible tech consultancy BetterTech, to move past the hype in this exclusive session.
About James Martin
James Martin is an expert in responsible tech, with a special focus on AI.
He conceived and presents “Frugal AI” and “Responsible AI”, training courses on how to limit and manage the risks and impacts of AI, with pioneering French collective GreenIT.fr.
Organisations accompanied on these topics to date (training and consulting) include Groupe La Poste, VINCI, Sopra Steria, Groupama, The Shift Project and Sage Publications.
Founder of responsible tech blog BetterTech (2018), James is a regular speaker at leading conferences (VivaTech, ChangeNOW, Green IO and more).
A founding member of the association that created AI impact evaluation reference EcoLogits, he is co-author of the Green IT report “Environmental impacts of AI worldwide” (2026).
