Wagtail for Charities and Nonprofits
The powerful, flexible open source CMS built for charities who prioritize accessibility, security, and future-proofing
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Own your platform and your future
Wagtail is 100% open source under the BSD license. No paid-for features. No user limits. No forced upgrades. Control your roadmap and choose your hosting partner. Save up to tens of thousands annually to spend on other priorities.
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Empower teams to create impact
With Wagtail, your teams can create campaign landing pages, conduct A/B testing, and optimize supporter journeys without waiting for developers. The intuitive editor empowers non-technical staff to produce impactful content while editorial workflows maintain quality.
Why charities choose Wagtail
We simply can't afford a website that slows us down. Our digital presence has to be as responsive and scalable as the crises we respond to.
We were blown away by Wagtail's clean user interface and how powerful it will be in enabling our teams to confidently manage, update and take ownership of their content.
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Scale instantly when campaigns go viral
Wagtail can handle tens of millions of visitors monthly. The NHS site served 1 billion views in 12 months during the initial COVID-19 outbreak. When your emergency appeal launches or campaign goes viral, your platform stays fast and responsive for every supporter.
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Avoid security breaches you can't afford
Plugin-based platforms introduce significant security risks. Wagtail takes security seriously from the ground up. The lean, well-maintained codebase means rare security releases. Security was a key factor in Google's adoption of Wagtail for a number of high profile sites.
More reasons charities pick Wagtail
We needed a powerful and flexible CMS that also had an editor experience which was intuitive and uncomplicated. Wagtail provides a great editor experience!
The open-source nature of Wagtail was crucial. It provides stability and community support that gives us confidence in the platform's longevity.
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Create accessible experiences from day one
The Wagtail administration panel targets WCAG 2.2 AA and all ATAG 2.0 (see accessibility policy), making it accessible for editors with disabilities. Built-in checkers, alt text prompts, and heading validation help create compliant content.
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Use AI, on your terms
Built on Python, Wagtail makes AI integrations straightforward. The official Wagtail AI package provides your content editors with access to a range of carefully considered AI-powered capabilities that can boost productivity and enhance content quality without getting in the way.
More charities on Wagtail
In my experience, Wagtail upgrades happen like your phone being updated overnight. It’s a pain free process and you get exciting new features.
Alongside key requirements like scalability, security, and platform longevity, we’re confident it will provide a highly-accessible content management experience for our whole team.”
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Upgrade smoothly, stay ahead of the curve
Wagtail's 3-month release cycle and lean architecture mean smoother upgrades. Wagtail updates are straightforward. You'll benefit from excellent documentation, an active global community, and a range of implementation partners.
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Integrate with your martech ecosystem
Connect to your CRM (Salesforce, Dynamics, Beacon, ThankQ), donation platforms (Fundraise Up, GoDonate, Stripe), email, ticketing, and events systems. Wagtail's Python foundation enables flexible integrations with the tools you choose.
More happy Wagtail clients
I've found Wagtail CMS to be a perfect fit for our site. It's intuitive, dynamic and actually made me look forward to the hours of content population ahead of me!
We integrated our Wagtail site with Salesforce Marketing Cloud so we can build sophisticated journeys that serve users effectively.
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Get enterprise power at nonprofit cost
Wagtail delivers enterprise capabilities that reduce the total cost of ownership. Run multiple sites from one installation. Deliver content to any channel via API. Integrate single sign-on (SSO) and create custom workflows that match your organization's needs.
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Reduce your digital carbon footprint
Wagtail supports greener web practices (see sustainability policy). Modern image formats and picture tags reduce file sizes efficiently. Dark mode cuts energy use. Wagtail sites average 1.37 tCO2e per year.
More charities and nonprofits that use Wagtail
