Wagtail for Charities and Nonprofits
Why Wagtail is a smart choice for charities, nonprofits, and other mission-driven organizations
Stories are the lifeblood of a nonprofit. Whether your organization advocates for change, provides vital community services, or seeks to preserve an environmental resource or cultural heritage, stories are what inform people about your mission and encourage them to make donations to your cause. With a fully customizable content management system (CMS) like Wagtail CMS, you can drive your fundraising by telling powerful stories precisely the way you want to. These are just a few reasons you should consider Wagtail CMS for your nonprofit:
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Empowers content creators and storytellers
The extremely user-friendly editor in Wagtail makes it easier for people without much technical knowledge to create impactful content that informs and inspires people. You can create custom pages that can showcase your organization's impact, educate people about your cause, and encourage donors to give.
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Designed for teams
Everyone wears multiple hats in nonprofits and sometimes they get passed around too. With Wagtail CMS, your team can benefit from the team-focused features that come with more expensive proprietary CMSes, including editorial workflows, comments, customizable user groups, version control, and reports.
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Centers accessibility
Having a fully accessible nonprofit website is not only critical to those who need it, but it creates a better all-round experience for everyone. Wagtail CMS is one of the most accessibility-focused CMSes available. Our software comes with built-in accessibility tools, like an accessibility checker for editors, that help content teams make all aspects of their website from the code to the content as accessible as possible.
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Grows with your cause
Wagtail is highly customizable and can adapt to your organization's needs as they change. You can start small with the basics and add more types of content and integrate more resources over time without worrying about whether those new customizations will break your website or your database.
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Traffic surge resilience
When that social media post comes that puts your nonprofit in the spotlight or you launch a holiday campaign, Wagtail can help you be ready to take advantage of those moments. Wagtail is designed to perform at scale and, with the right hosting, can accommodate millions of visitors.
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A green focus
Wagtail CMS is committed to encouraged sustainability in code and content creation. Our software supports best practices for creating sustainable content that will help your organization reduce your digital impact on the planet.
Charities and nonprofits that use Wagtail
Handle donations your way
Choose the donation system that works best for you
Wagtail can integrated with almost any payment processor. Some popular payment processors that nonprofits have used include Stripe, Paypal, and Braintree as well as nonprofit-specific platforms like goDonate. You can also track donation activity by integrating Wagtail with Salesforce, Rapidata, and other platforms for tracking donation data.
Why nonprofits and charities love Wagtail
We have many blind and partially sighted content editors, so the accessibility of Wagtail’s admin interface was a deciding factor for us when picking a new CMS. Alongside other key requirements like scalability, security, and platform longevity, we’re confident it will provide a highly-accessible content management experience for our whole team. We look forward to working with Wagtail and contributing to the project.
One of the cool things Wagtail lets us do is make variations of our donate page, so when we run a new campaign, we can create a new entrance to the donate journey with different visuals, copy and price points. Before, we’d need to pay developers to do this for every campaign we ran, but now we can do it all in-house. We can give them codes so we can attribute the income to different audiences too, which keeps our fundraising and data teams happy!
Find technology partners
Collaborate with agencies and partners from around the world
From small to large agencies as well as a community of freelancers, there are Wagtail experts available who can help you with your project goals.