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Wagtail AI

Power up your content with AI

Take Wagtail's content creation tools to the next level with this officially supported package for integrating AI.

Wagtail AI on GitHub

See Wagtail AI in action

Our AI guiding principles

Strong design principles in our efforts to encourage thoughtful AI adoption where it provides demonstrable benefits, while avoiding common pitfalls.

  1. No AI dependency in Wagtail core: all opt-in via packages like Wagtail AI.
  2. Responsible approach to AI: high alignment with our values; ethical, sustainable, transparent, privacy-preserving.
  3. Model and provider agnostic: compatible with a wide range of open source models, not just flagship proprietary ones.
  4. Only the right AI: focus on the use cases where there is a definite improvement.
  5. Human in the loop: preserve the user’s autonomy and agency.

Real-world uses of Wagtail AI

A hall filled with people inside the London Museum

Telling better stories at the London Museum

The London Museum set out to create a better user experience for the museum's vast online collection listings. Hear from Trish Thomas about how they increased their web traffic and their user engagement using Wagtail AI.

Read the case study

A smiling man with a short brown hair cut and pale skin hands a box to a woman from across a desk. There is a sign that says RNIB in the background.

Transforming service delivery at RNIB with AI chat technology

Find out how the Royal National Institute for the Blind used Wagtail AI to build an AI-powered chat bot that helps people with vision loss find better information and resources about their condition.

Read the case study

Accelerate our work on Wagtail AI

You can help accelerate our work on Wagtail AI with sponsorship. Find out how and get in touch.

Our thinking on AI and CMS

AI in the CMS: steering the ecosystem

Navigating the signal and the noise, opportunities and pitfalls in AI-powered content management

Open source AI we use to work on Wagtail

What’s working for us right now