Segmented content that just works
100% free and open source
Core support for the fundamentals, and an officially supported package advanced use cases. First-class support for content variants and audience segments. No additional service or subscription.
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Core support for simple requirements
Associate structured content blocks with specific segments. Preview pages for every audiences directly in the CMS.
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Audience segments you control
Personalisation works best when editors understand why someone sees a given piece of content. Manage audience segments directly in the CMS using clear, rule-based logic. 8 built-in segmentation rules for common use cases.
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Personalization where it matters
Wagtail Personalization lets you adapt content at multiple levels of your site: block variants, page variants, template variants. Avoid duplicating pages or fragmenting your content model.
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Flexible, ethical by design
Wagtail Personalization is designed for responsible use: no mandatory tracking or profiling, no opaque machine learning, no vendor lock-in.